The language of food science, particularly plant science, can be intimidating. One word that recurs over and over is polyphenols. What are they and why are they important? Where are they found in the diet?
Polyphenols are a type of chemical naturally occurring in plant-based foods like fruits, vegetables, whole grains, and nuts and seeds. There are more than 8,000 types of polyphenols, all of which are antioxidans that have the potential to protect the body’s cells from aging and damage from outside factors like injuries, environmental pollution, smoking, and eating processed foods.
Because polyphenols often have a bitter flavor (think arugula, black tea, broccoli rabe) they interact with the bitter taste receptors on the tongue, known as the Type 2 taste receptors or TR2. These receptors are found in the tongue and in the GI track. When we eat bitter foods, the receptors are activated. A new review indicates that these receptors can suppress our appetite, lead to satiety, and lower riks of obesity and type 2 diabetes mellitus.
Activate TR2 receptors
Produce satiety
Curb appetite
Reduce the risk of type 2 DM
Reduce the risk of obesity
Replace GLP-1 agonist injectable medications (Ozempic and Mounjaro)
The government of New Zealand and its food research institute have funded ongoing research on bitter compounds and diet suppression. After a long and thorough search, they identified that bitter hops had the most activity on bitter taste receptors and increased a family of hormones that suppress appetite. They commercialized the compound as www.calocurb.com and the research studies are found on there website.
Using the code Joel10, the there is a reduced price at check out
Our appetites evolved for a world of calorie scarcity. We do not realize our stomachs are full until about 40 minutes after eating.
This is how long it takes for the GLP-1 signals to be released from digestion interaction and reach the brain. This was fine in a world before the abundance of calorie-dense foods. It is possible to consume many more calories than nature ever intended before knowing we have had enough.
Calocurb closes the loop.
Taking Calocurb before a meal primes your brain to feel it has already eaten some food. You can enjoy the taste, feeling and satiety of eating but can easily exert better control over portion size and snacking - as you feel full faster.
Perhaps never before has weight management involved feeling full and satisfied. We envision a world where having two Calocurbs before a meal is as common as having a coffee to feel more alert or eating whole foods to snack sensibly.
I advocate for eating well and living a balanced, healthy life.
